Helping people build better lives
Through the partnering of Independent Business Owners, Employees and the Founding Families, and the support of quality products and service, we offer all people the opportunity to achieve their goals through the AMWAY Sales & Marketing Plan
Rich DeVos and Jay Van Andel built the AMWAY business on the following principles, which they and their families believe constitute a sound foundation for a meaningful life.
Freedom is our natural state and most conducive environment in which to live, work, achieve and grow. It allows for our belief in God and for the opportunity to build a meaningful, purposeful life. The AMWAY business recognises, supports and expands our freedom, which is both personal and economic. Thus, it is our responsibility to ensure, protect and sustain our freedom.
The family is our primary social structure, providing love and nurturing, heritage and legacy. The family provides us with a consistent set of values, and a framework for growth and the ability to thrive as individuals. The AMWAY business respects and supports the family, as evidenced by the AMWAY Policy Board and the prominence of “family” in Independent Businesses.
Hope gives us power to transform our lives in positive ways. It is a force that allows us to envision dreams, establish goals and achieve great things. By offering hope, we open windows of possibility for others, and it is why AMWAY speaks so meaningfully to the needs of people around the world.
Reward involves the shared action of giving and receiving. Reward helps us grow, either as the giver or the recipient, and there are many ways we are rewarded. At the most basic, it is to be acknowledged and loved as a person. To be rewarded also means to be recognised for one’s commitments, valued for one’s contributions and compensated for one’s efforts. Reward helps productivity flourish by providing both closure for one action and impetus for a new action. Reward is integral to the AMWAY business as we help each other grow as people and as entrepreneurs.
These are the essential and enduring standards, not to be compromised, by which we operate the AMWAY business.
AMWAY is built upon the concept of partnership, beginning with the partnership between our founders. The partnership that exists among the founding families, independent business owners and employees is our most prized possession. We always try to do what is in the long-term best interest of our partners, in a manner which increases trust and confidence. The success of AMWAY will reward all who have contributed to its success.
Integrity is essential to our business success. We do what is right, not just whatever “works”. AMWAY success is measured not only in economic terms but also by the respect, trust and credibility we earn.
We acknowledge the uniqueness created in each individual. Every person is worthy of respect, and deserves fair treatment and the opportunity to succeed to the fullest extent of his or her potential.
We are builders and encouragers. We strive for excellence in all we do. Our focus is on continuous improvement, progress and achievement of individual and group goals. We anticipate change, respond swiftly to it, take action to get the job done, and gain from our experiences. We encourage creativity and innovation.
Each individual is responsible and accountable for achieving personal goals, as well as giving 100 percent effort in helping achieve corporate or team goals. By helping people help themselves, we further the potential for individual and shared success. We also have a responsibility to be good citizens in the communities where we live and work.
We are proud advocates of freedom and free enterprise. Human economic advancement is clearly proven to be best achieved in a free market economy.
One of the great advantages of the AMWAY business is the high degree of help we give one another. You see the caring and encouragement in many ways: the special one-on-one relationship between an upline and downline. The exchange of business information and inspiration at an IBO meeting. Even the structure of the AMWAY Sales and Marketing Plan rewards achievement when IBOs help each other build the business.
Our successful past and the key to a growing future is reaching out and accepting others. Inviting all people into this exciting world of opportunity, no matter their particular background. Including – not excluding them.
From the beginning, AMWAY has prided itself on being an equal opportunity business. It’s an opportunity open to people from all walks of life – people with varying religious convictions, political affiliations, nationalities, ethnic backgrounds, and racial origins.
IBOs who are contracted to AMWAY come together as business associates, agreeing on the principles of free enterprise. They work together to achieve financial independence by following the AMWAY Sales & Marketing Plan and observing the Rules of Conduct. On all other issues not specifically affecting the operation of their AMWAY businesses, IBOs have the right to hold differing viewpoints, without their differences jeopardising their status as IBOs or their business relationships with other IBOs.
If the business platform becomes a pulpit for preaching religious doctrines or political causes, people with differing beliefs who attend what they expect to be a business meeting are turned away – or turned off from AMWAY. In essence, they are discouraged from participating in a business opportunity. AMWAY has been a great success because it is not restrictive. Because it is accessible to everyone. Because it can be tailored to meet the needs of the individual.
As we look toward the future, it is the appropriate time for all of us to reaffirm our commitment to equal opportunity. The right to choose and the right to differ. Personal choice and personal freedom – isn’t that what AMWAY is all about?
The Environment
AMWAY’s commitment to the environment goes back to its founding in 1959, when its first product was introduced. That product, L.O.C. Multi-Purpose Cleaner contained only biodegradable cleaning agents.
AMWAY realised the importance of environmental responsibility long before it was fashionable to do so, and is respected in both Australia and New Zealand, as a leader in promoting environmentally safe products.
AMWAY does not require any of its products or ingredients to be tested on animals, and in this exacting environment of modern day retailing this is a big plus for AMWAY’s public image.
In 1989 AMWAY achieved the highest possible recognition for its commitment to producing environmentally friendly products when it was the recipient of the United Nations Environmental Achievement Award. AMWAY was the second corporation in the world to have received this award.